Our team stems from NYU’s Music Experience Design Lab (MusEDLab) and has experience building out digital education experiences for children with major art and culture organizations including the New York Philharmonic, PBS, and more.


Andre Kostiw-Gill, Business Developer 

Andre is from Toronto and is a recent graduate of NYU’s Music Business Masters Program. He has studied ballet and has a broad and extensive background in the music industry ranging from starting a touring company, working at a licensing agency and much more.




Tyler Bisson, Product Manager 

Tyler grew up outside of New Haven, Connecticut and is completing a Master’s degree in Music Technology at NYU this fall. He has received training in web development and digital signal processing and has deep experience recording and composing commercial electronic music.




Willie Payne, Lead Software Enginee

Willie hails from Boulder Colorado and is a Music Technology PhD student at NYU. He is a full stack developer with a Degrees in both Computer Science and Music Composition coupled with experience teaching music to kids.




Diana Castro, Lead Designer 


Diana is from Mexico City and is a UX Designer and Creative Director. She holds a Master’s of Science in Integrated Digital Media from NYU and has extensive experience designing applications for children.




Dr. S. Alex Ruthmann, Advisor 

S. Alex Ruthmann is Director of Music Education, and the Director of the NYU Music Experience Design Lab (MusEDLab) at NYU Steinhardt. The MusEDLab researches and design new technologies and experiences for music making, learning and engagement together with industry and community partners including the New York Philharmonic, Peter Gabriel, Herbie Hancock, Theolonius Monk Institute of Jazz, Urban Arts Partnership, UNESCO, Peer 2 Peer University, and the Rock and Roll Forever Foundation. He and his collaborators are the recipients of multiple National Science Foundation grants exploring the interdisciplinary teaching of computational and musical thinking, and commercialization strategies for music and media education technologies.

Ruthmann is Co-Editor of the new Oxford Handbook of Technology and Music Education, and the Routledge Companion to Music, Technology and Education. He is Associate Editor of the Journal of Music, Technology, and Education, and a member of the editorial/advisory boards of the British Journal of Music Education, Journal of Popular Music Education, and the Journal of Music and Meaning. He is Past President of the Association for Technology in Music Instruction, Past Chair of the Creativity special research interest group of the Society for Research in Music Education, and Past Co-Editor of the International Journal of Education & the Arts. Ruthmann received an interdisciplinary B.Mus. degree from the University of Michigan in Music and Technology, and M.Mus. and Ph.D. degrees in Music Education from Oakland University.